Founder and director of Cupcake Central, Sheryl Thai, started her career in Information Technology. But when the Global Financial Crisis hit in 2009, she lost her job and decided to pursue her dream of opening a cupcake store. Eight years later, she has 5 stores across Melbourne.
Persuasion plays an important part in all aspects of our lives, whether business, family or social. It has been estimated that persuasion is responsible for 30% gross domestic product. For small businesses, persuasion can make the difference between failure and success. Let’s look at the key elements of persuasion and how can boost your business performance.
The rise of social media has meant more people are connecting online. While more business networking is being conducted in cyberspace, there still is a place for face-to-face business networking as a way to meet people and develop new business relationships. Here we offer a few tips for leveraging business networking for professional success.
Great customer experience is the key to developing customer loyalty and grow your business through satisfied customers and word of mouth marketing. But what exactly is it? Here we cover customer experience and how to improve it to boost your business.
Effective customer service drives business success. According to research conducted by American Express, 80% of customers would be willing to pay premium prices for improved customer service. At the same time, only around 4% of customers complain when they feel the service is not up to par. Instead, they will move on to other companies for the product or service they are seeking. Given the importance of customer service, here are a few simple ways you can improve it.
Research has uncovered that work-life balance is the biggest challenge for nearly half of all entrepreneurs. Another survey notes that one-third of employees have difficulty managing their personal and professional lives. Given that a good work-life balance is challenging for both business owners and staff, we will explore some of the ways to move towards an equilibrium between work and personal life.
After six years in business, Mid Life Cycles outgrew its shop and needed a bigger and better premises. Providing a memorable and pleasurable experience for customers has always been a core focus for director Michael Catchpole. And once he found the right location, nestled in Cremorne, Melbourne, he was ready to get building, but it was a rough ride.
Director of Mid Life Cycles, Michael Catchpole, has followed two passions in his life: motorcycles and media. Around the same time he earned a journalism cadetship, he got his motorcycle license. As he built a career in media and communications, he also raced and maintained motorcycles and cars. And eight years ago, Michael decided to take his passion for motorcycles to another level. Discover the early win that kick started their growth spurt, and see why this retail business continues to grow.
With so many things to think about when running a business, it’s common to overlook the importance of having the right types and levels of small business insurance coverage. According to industry statistics, over 80 per cent of SMEs are underinsured in some areas and 17 per cent have no insurance at all. Business owners insure their homes, cars, health, lives, and even holidays, but often lack the coverage needed to keep the business running when an unfortunate event occurs.
As the saying goes, "Build a better mousetrap and the world will beat a path to your door.” But when it comes to attracting new customers, having a better mousetrap isn’t always enough. You need to be able to communicate the tangible results that your product or service brings to your customers. That's where a value proposition comes in.
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