Cross promotion can be an easy and effective way to increase your sales with little marketing expense. Let’s look at how you can leverage your business network with cross-promotion marketing.
Selling products through D2C, meaning direct to consumer, is not new, but the way in which it’s being combined with e-commerce is. If you are selling products through physical retail, D2C (also abbreviated as DTC) can open up new opportunities. At the same time, it’s essential to consider the potential drawbacks of direct to consumer selling. Here we delve into the finer points of this fast-growing retail model.
Market research is an important function if you are starting or developing a business as you create a marketing strategy. The challenge for small business owners is to conduct market research when time and money are limited. The good news is that conducting your market research doesn’t have to be expensive. Let’s consider how you can benefit from researching your market without breaking your budget.
“Which social media platforms should I use to market my business?” This is an important question asked by business owners and managers. Businesses that choose the wrong social media platforms waste time and money and don’t get the results they're looking for from their content marketing efforts. Here we unpack the top 8 social media platforms for business, including their pros and cons.