Developing a memorable and effective brand is a key element for business success. Small business owners often neglect brand development because they think it’s something that only applies to large businesses. Building a strong brand identity, however, should be a priority for small businesses wanting to grow. Let’s examine some of the essential steps to build a brand.
Word-of-mouth marketing can be an inexpensive and effective way to promote your business. Although word-of-mouth marketing has a long history, the rise of social media has added new dimensions that can be easily implemented. Let’s take a look at the benefits of this form of marketing and some of the ways it can be applied.
From an early age, we are entertained and influenced by stories. Although facts have an impact, stories have the power to connect emotionally with people and change their beliefs and actions. That’s why they say, “Facts tell – stories sell.” Here we offer some ideas on how to use stories to connect with your customers and increase sales.
An old tale highlights the benefits of local area marketing. The Acres of Diamonds story is about a farmer who sold his farm and wandered the countryside searching for diamonds. It later turned out that the land that he sold was full of diamonds and eventually became the site of a large mine. Similarly, many businesses seek their customers far afield when they might find ‘acres of diamonds’ in their own backyards. Despite globalisation and the trend towards working at greater distances, it’s worth taking a closer look at promoting your business through local area marketing.
If you are a small business owner, you can find it challenging to determine what’s effective marketing. In this article, we will look at the steps to organise your marketing efforts and help you get marketing results.
Australia’s growing obsession with smartphones has continued to drive more online, with more Australians now active on social platforms than ever before. As a small business, this provides an amazing opportunity to reach and engage with your target audience.
Adwords is still one of the simplest and most cost-efficient ways of finding customers when they are actually looking for your product or service. More and more, people are using Google to find products, services, and solutions. Here are a few things to consider for a solid search marketing channel.
If you’re a small business, finding new customers is always a priority. With a tight budget, this can be hard to do. You need a resourceful and innovative marketing approach, where you’re closely tracking every dollar you spend on marketing to ensure you generate the ROI you need to survive and thrive.