Market research is an important function if you are starting or developing a business as you create a marketing strategy. The challenge for small business owners is to conduct market research when time and money are limited. The good news is that conducting your market research doesn’t have to be expensive. Let’s consider how you can benefit from researching your market without breaking your budget.
“Which social media platforms should I use to market my business?” This is an important question asked by business owners and managers. Businesses that choose the wrong social media platforms waste time and money and don’t get the results they're looking for from their content marketing efforts. Here we unpack the top 8 social media platforms for business, including their pros and cons.
With COVID-19 restrictions in place and ongoing concerns about spreading the virus, business people have pivoted to remote networking to make connections. While many of the same rules apply to in-person networking, here are a few things to keep in mind when focusing on remote business networking.
A powerful business tagline or slogan will make your business more memorable in the minds of consumers. Discover how to create a tagline or slogan that will get your business noticed and remembered while building brand awareness.
Content marketing can be an inexpensive yet effective way for small businesses to raise their brand awareness and gain new customers. Here are a few ideas to begin or expand your small business content marketing efforts.