How To Grow Your Business with Cross-Promotion Marketing
Cross promotion can be an easy and effective way to increase your sales with little marketing expense. Let’s look at how you can leverage your business network with cross-promotion marketing.
Pricing Strategies: A Short Guide for SMEs
Pricing strategies are a crucial part of successfully managing an SME. Yet many businesses fail to take the time to consider the range of strategies and how to apply these to their product and services. Here we explain the basics of pricing and common pricing strategies.
Direct to Consumer (D2C) Model: A Short Guide
Selling products through D2C, meaning direct to consumer, is not new, but the way in which it’s being combined with e-commerce is. If you are selling products through physical retail, D2C (also abbreviated as DTC) can open up new opportunities. At the same time, it’s essential to consider the potential drawbacks of direct to consumer selling. Here we delve into the finer points of this fast-growing retail model.
Market Research for Small Business
Market research is an important function if you are starting or developing a business as you create a marketing strategy. The challenge for small business owners is to conduct market research when time and money are limited. The good news is that conducting your market research doesn’t have to be expensive. Let’s consider how you can benefit from researching your market without breaking your budget.
Social Media Platforms: Which Are the Best Ones for SMEs?
“Which social media platforms should I use to market my business?” This is an important question asked by business owners and managers. Businesses that choose the wrong social media platforms waste time and money and don’t get the results they're looking for from their content marketing efforts. Here we unpack the top 8 social media platforms for business, including their pros and cons.
How to Get the Most from Remote Business Networking
With COVID-19 restrictions in place and ongoing concerns about spreading the virus, business people have pivoted to remote networking to make connections. While many of the same rules apply to in-person networking, here are a few things to keep in mind when focusing on remote business networking.
6 Ways to Improve Efficiency with Business Automation
Business automation is no longer a concept for the future – it’s here now. Small business automation is occurring behind the scenes and making a positive difference for those who have taken the leap.
4 Inspiring Women in Australian Small Business
Rather than marking a day on the calendar for women, why not the entire month of March? After all, March is Women’s History Month, first commemorated by the United Nations in the 1970s.
Why Video is Your Next Big Opportunity
Everybody secretly wants to be a star. Even, or especially, those who won’t admit it.
20 Business Ideas for 2020
Ideas are a dime a dozen. But what are good ideas worth? Well, we can tell you now that these 20 business ideas for 2020 are priceless. That’s because we’re giving them to you for free.