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Local Area Marketing

Discover Local Area Marketing to Boost Your Business Growth

An old tale highlights the benefits of local area marketing. The Acres of Diamonds story is about a farmer who sold his farm and wandered the countryside searching for diamonds. It later turned out that the land that he sold was full of diamonds and eventually became the site of a large mine. Similarly, many businesses seek their customers far afield when they might find ‘acres of diamonds’ in their own backyards. Despite globalisation and the trend towards working at greater distances, it’s worth taking a closer look at promoting your business through local area marketing.
Search Advertising

Get Started With Search Advertising

Adwords is still one of the simplest and most cost-efficient ways of finding customers when they are actually looking for your product or service. More and more, people are using Google to find products, services, and solutions. Here are a few things to consider for a solid search marketing channel.
5 Ways To Market Your Business On A Budget

5 Ways to Market Your Business on a Budget

If you’re a small business, finding new customers is always a priority. With a tight budget, this can be hard to do. You need a resourceful and innovative marketing approach, where you’re closely tracking every dollar you spend on marketing to ensure you generate the ROI you need to survive and thrive.

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