With COVID-19 restrictions in place and ongoing concerns about spreading the virus, business people have pivoted to remote networking to make connections. While many of the same rules apply to in-person networking, here are a few things to keep in mind when focusing on remote business networking.
A powerful business tagline or slogan will make your business more memorable in the minds of consumers. Discover how to create a tagline or slogan that will get your business noticed and remembered while building brand awareness.
Content marketing can be an inexpensive yet effective way for small businesses to raise their brand awareness and gain new customers. Here are a few ideas to begin or expand your small business content marketing efforts.
Word-of-mouth marketing can be an inexpensive and effective way to promote your business. Although word-of-mouth marketing has a long history, the rise of social media has added new dimensions that can be easily implemented. Let’s take a look at the benefits of this form of marketing and some of the ways it can be applied.
Developing a memorable and effective brand is a key element for business success. Small business owners often neglect brand development because they think it’s something that only applies to large businesses. Building a strong brand identity, however, should be a priority for small businesses wanting to grow. Let’s examine some of the essential steps to build a brand.