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Marketing @ Moula

This author has written 50 articles

Author: Marketing @ Moula

Sharing customer success stories from good businesses around Australia, practical good business guides and the occasional catastrophic muck-up (and how to avoid them).

Passion for Food? Essential

“Everyone’s got a passion for food, everyone needs food, so it’s a market that’s always going to be there. My job now is to follow and predict food trends helping customers stay on par with a trend, as well as overseeing the supply of core ingredients to manufacturers.”

Essential Food Services was built on years of ‘blood, sweat and tears’, and it all began in 2011 after Guy and Melissa Lewis moved to Adelaide to start a family. They hadn’t planned to start a business while embarking on parenthood, but then the opportunity to buy a smallgoods company came up, and it was a perfect fit for them. Guy was experienced in transport and logistics having worked at Coles, and Melissa had a marketing background; together it provided a solid foundation to branch into the food industry.

Growing Global: How Maison Design Trimmed Down to Scale Up

Twenty years ago, Peter Merchant was working in South Australia’s Fleurieu Peninsula making Tuscan style pavers using local sandstone. Little did he know back then that the experience would kick off what he’s now grown to be a global business, exporting local products/stone as far as Dubai. But scaling up has meant trimming back, restructuring, and smarter spending.

“My motto is, even if you’re on the right track, if you sit there, you’ll get run over.”
Catastrophic Muck-ups Mid Life Cycles

The One Where Mid Life Cycles’ Shop Fit Out Stalled

After six years in business, Mid Life Cycles outgrew its shop and needed a bigger and better premises. Providing a memorable and pleasurable experience for customers has always been a core focus for director Michael Catchpole. And once he found the right location, nestled in Cremorne, Melbourne, he was ready to get building, but it was a rough ride.

Turbocharging Growth With Mid Life Cycles

Director of Mid Life Cycles, Michael Catchpole, has followed two passions in his life: motorcycles and media. Around the same time he earned a journalism cadetship, he got his motorcycle license. As he built a career in media and communications, he also raced and maintained motorcycles and cars. And eight years ago, Michael decided to take his passion for motorcycles to another level. Discover the early win that kick started their growth spurt, and see why this retail business continues to grow.
How To Calculate Return On Investment | ROI Calculator

How to Calculate ROI on a Business Loan

Return on investment (ROI) measures investment performance. It calculates the profit as a percentage of the initial investment amount. A positive ROI means you will make more money than you invested. ROI can be the critical difference between ugly debt and positive growth.
ATO Garnishee Notice Blitz

How to Avoid the ATO Garnishee Notice Blitz

Did you hear the ATO’s cracking down on tax debt harder than ever? Their latest approach has been to increase the number of garnishee notices they issue to business owners with outstanding tax debt. That means they could withdraw cash directly from your bank account to recover debts. Here’s what you need to know about the crackdown, and how to avoid it.

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