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Why Video is Your Next Big Opportunity

Everybody secretly wants to be a star. Even, or especially, those who won’t admit it.

Now there’s an opportunity to make those dreams come true in a clever, good for business, kind of way. We’re talking about video marketing for business.

According to leading tech company Cisco, video traffic will make up 82 per cent of all internet traffic by 2022, up from 75 per cent in 2017.

Nowadays, you don’t even need to be on the big screen to get seen. Mobile video may be small, but it’s just as mighty as the desktop. Cisco tipped mobile traffic to grow at a compounding annual growth rate of 46 per cent between 2017 and 2022. If double-digit growth isn’t convincing enough, internet video is probably even a bigger deal than it sounds:

“The implications of video growth are difficult to overstate,” claims Cisco. “With video growth, internet traffic is evolving from a relatively steady stream of traffic to a more dynamic traffic pattern.”

There are several types of videos you can create for your business. Start with three. If you’re a video newbie, consider product explainers, customer testimonials and telling your company story. That’s your video marketing starter kit.

Aim to stand out in a clever way with SMART video marketing. Here’s what that means:

  • Specific. Set a specific goal, such as capturing new leads, or generating buzz and becoming the business for those particular how-tos. 
  • Measurable. Work out how you will measure success, both quantitatively and qualitatively.
  • Achievable. Consider what may get in your way of achieving your goals. Could copycats derail your plans? Is money the issue?      
  • Relevant. Decide how and where this plays into your broader marketing plan. 
  • Time-related. Video is a changing game. Make sure you stick to a hard deadline that aligns with your strategy. 

We can help you become a video star

We’ve been putting video marketing to the test and we’ve seen some pretty impressive results. Our Good Business Spotlight videos have racked up more than 10 million views over the last two years. Every month we feature a business owner who takes us behind the scenes of their business. 

If you’re an existing Moula customer, you’re eligible to feature in our monthly videos. We handle the filming, post production and distribution of the video at no cost to you. 

Take the guys from Melbourne Paving as an example. Nick and James have built a successful business over nine years and counting, starting out in residential landscaping before taking on more commercial work. 

A sneak peek at our numbers, at last check, Melbourne Paving’s videos had 337,000 views across Moula’s Facebook and YouTube. Gourmet Living is another Good Business Spotlight with video views of 149,000 on Facebook and 321,000 on YouTube and counting, and most recently, Dance Mafia clocked up over 950,000 Facebook views and 98,000 YouTube views.

Video marketing drives brand awareness, and has been found to influence consideration, too. In plain speak, you can expect a solid return on investment. Even better when you’re not stumping up the costs yourself.

Now you’re set for lights, camera, action! Customers may contact Moula to discuss having a Good Business Spotlight video created to support the profile of their business.


Business content for Australian SMEs. Sharing guides, growth hacks, and expert tips on finance, sales and marketing, and tech.

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