Niche marketing might sound like a buzzword used by marketing professionals. But there are many good reasons to consider this marketing strategy to market your product or service.
Developing a memorable and effective brand is a key element for business success. Small business owners often neglect brand development because they think it’s something that only applies to large businesses. Building a strong brand identity, however, should be a priority for small businesses wanting to grow. Let’s examine some of the essential steps to build a brand.
Word-of-mouth marketing can be an inexpensive and effective way to promote your business. Although word-of-mouth marketing has a long history, the rise of social media has added new dimensions that can be easily implemented. Let’s take a look at the benefits of this form of marketing and some of the ways it can be applied.
From an early age, we are entertained and influenced by stories. Although facts have an impact, stories have the power to connect emotionally with people and change their beliefs and actions. That’s why they say, “Facts tell – stories sell.” Here we offer some ideas on how to use stories to connect with your customers and increase sales.
An old tale highlights the benefits of local area marketing. The Acres of Diamonds story is about a farmer who sold his farm and wandered the countryside searching for diamonds. It later turned out that the land that he sold was full of diamonds and eventually became the site of a large mine. Similarly, many businesses seek their customers far afield when they might find ‘acres of diamonds’ in their own backyards. Despite globalisation and the trend towards working at greater distances, it’s worth taking a closer look at promoting your business through local area marketing.