What Is Niche Marketing?
Niche marketing might sound like a buzzword used by marketing professionals. But there are many good reasons to consider this marketing strategy to market your product or service.
How to Create a Powerful Tagline to Get Your Business Noticed and Remembered
A powerful business tagline or slogan will make your business more memorable in the minds of consumers. Discover how to create a tagline or slogan that will get your business noticed and remembered while building brand awareness.
Content Marketing Tips for Small Business
Content marketing can be an inexpensive yet effective way for small businesses to raise their brand awareness and gain new customers. Here are a few ideas to begin or expand your small business content marketing efforts.
Small Business Branding: Steps for Building Your Brand for Long-Term Success
Developing a memorable and effective brand is a key element for business success. Small business owners often neglect brand development because they think it’s something that only applies to large businesses. Building a strong brand identity, however, should be a priority for small businesses wanting to grow. Let’s examine some of the essential steps to build a brand.
How to Boost Your Business with Word-of-Mouth Marketing
Word-of-mouth marketing can be an inexpensive and effective way to promote your business. Although word-of-mouth marketing has a long history, the rise of social media has added new dimensions that can be easily implemented. Let’s take a look at the benefits of this form of marketing and some of the ways it can be applied.
How to Use Business Storytelling to Connect with Your Customers and Increase Sales
From an early age, we are entertained and influenced by stories. Although facts have an impact, stories have the power to connect emotionally with people and change their beliefs and actions. That’s why they say, “Facts tell – stories sell.” Here we offer some ideas on how to use stories to connect with your customers and increase sales.
Discover Local Area Marketing to Boost Your Business Growth
An old tale highlights the benefits of local area marketing. The Acres of Diamonds story is about a farmer who sold his farm and wandered the countryside searching for diamonds. It later turned out that the land that he sold was full of diamonds and eventually became the site of a large mine. Similarly, many businesses seek their customers far afield when they might find ‘acres of diamonds’ in their own backyards. Despite globalisation and the trend towards working at greater distances, it’s worth taking a closer look at promoting your business through local area marketing.
A Short Guide to Small Business Marketing
If you are a small business owner, you can find it challenging to determine what’s effective marketing. In this article, we will look at the steps to organise your marketing efforts and help you get marketing results.
A Small Business Guide to Social Media
Australia’s growing obsession with smartphones has continued to drive more online, with more Australians now active on social platforms than ever before. As a small business, this provides an amazing opportunity to reach and engage with your target audience.
Mobile Website: You Need It
It's simple, 80% of people use the internet on their phone. If they're looking for a product or service, at some point it'll be on their phone. You need a mobile website.