Word-of-mouth marketing can be an inexpensive and effective way to promote your business. Although word-of-mouth marketing has a long history, the rise of social media has added new dimensions that can be easily implemented. Let’s take a look at the benefits of this form of marketing and some of the ways it can be applied.
From an early age, we are entertained and influenced by stories. Although facts have an impact, stories have the power to connect emotionally with people and change their beliefs and actions. That’s why they say, “Facts tell – stories sell.” Here we offer some ideas on how to use stories to connect with your customers and increase sales.
Moula has announced an additional $250 million is being made available to fund Australia’s small businesses as it vies to compete directly with traditional banking institutions.
A quick interview with LH Financial Group's William Hamer, about how he's used Moula to help his clients, and stay ahead of an evolving financial landscape.
Bek McMillan worked as a chef in London and Melbourne for 12 years before taking over the kitchen of The Living Room in Templestowe. Eventually, she decided to chase her dream of opening a cellar-door style provedore in Melbourne, helping connect small-scale local producers with foodies in the city.
Patents. Trademarks. Copyright. When you think about intellectual property, you probably think it doesn’t apply to small business. It’s easy to think that intellectual property is something that only applies to large businesses. But this is wrong.
For many businesses, tax debt owed to the ATO is a serious challenge. As of mid-2018, the ATO was owed $19 billion. 70% of this amount consisted of tax debt owed by small to medium enterprises. That’s over $13 billion that SMEs owed to the ATO.
An old tale highlights the benefits of local area marketing. The Acres of Diamonds story is about a farmer who sold his farm and wandered the countryside searching for diamonds. It later turned out that the land that he sold was full of diamonds and eventually became the site of a large mine. Similarly, many businesses seek their customers far afield when they might find ‘acres of diamonds’ in their own backyards. Despite globalisation and the trend towards working at greater distances, it’s worth taking a closer look at promoting your business through local area marketing.
In May 2017, Labor Party leader Bill Shorten announced that, if elected, his party would cap tax management deductions at $3,000 for individuals. The reaction from the accounting community, including the Institute of Public Accountants, was swift and negative. Here we’ll look at the proposed changes and what they mean for small businesses.
Persuasion plays an important part in all aspects of our lives, whether business, family or social. It has been estimated that persuasion is responsible for 30% gross domestic product. For small businesses, persuasion can make the difference between failure and success. Let’s look at the key elements of persuasion and how can boost your business performance.
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