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Author: Team @ Moula

Business content for Australian SMEs. Sharing guides, growth hacks, and expert tips on finance, sales and marketing, and tech.

Local Area Marketing

Discover Local Area Marketing to Boost Your Business Growth

An old tale highlights the benefits of local area marketing. The Acres of Diamonds story is about a farmer who sold his farm and wandered the countryside searching for diamonds. It later turned out that the land that he sold was full of diamonds and eventually became the site of a large mine. Similarly, many businesses seek their customers far afield when they might find ‘acres of diamonds’ in their own backyards. Despite globalisation and the trend towards working at greater distances, it’s worth taking a closer look at promoting your business through local area marketing.
Smart Box

What is SMART Box™ and How Does It Help Small Business Owners?

When it comes to comparing small business loans, it’s easy to get confused. If you try to compare loans from several lenders, it’s difficult to understand what you will actually pay and which one is the best deal. This is because there has not been a standardised way to assess the cost of a small business loan – until now. SMART Box™ is a simple tool for disclosing standardised pricing of small business loans. Let’s look at how SMART Box™ works and why it has been developed.

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