Direct to Consumer (D2C) Model: A Short Guide
Selling products through D2C, meaning direct to consumer, is not new, but the way in which it’s being combined with e-commerce is. If you are selling products through physical retail, D2C (also abbreviated as DTC) can open up new opportunities. At the same time, it’s essential to consider the potential drawbacks of direct to consumer selling. Here we delve into the finer points of this fast-growing retail model.