Moula is pleased to announce the appointment of Christine Gough as National Sales Manager, strengthening its support for broker partners and small businesses across Australia.
Christine brings 25 years’ experience in financial services, including more than two decades in business development roles across the residential, commercial and SMSF sectors. She joins Moula with extensive experience leading sales teams and building strong relationships with brokers and business partners.
Christine joined Liberty Group in 2014 and moved into state sales leadership in 2021, leading BDM teams across asset finance, residential, commercial, SME and SMSF. Prior to Liberty, she held business development roles with Bank of Melbourne and RAMS.
Commenting on the appointment, Chief Distribution Officer, Liberty Financial, David Smith said: “We’re delighted to appoint Christine to Moula as National Sales Manager. Her deep industry experience, relationship-first approach and proven ability to build high-performing teams will be invaluable as we continue supporting our broker partners and the Australian SMEs they serve.”
Christine said she was excited to join Moula and support the company’s continued growth. “I’ve always believed success must be mutual. We only succeed when our business partners succeed, and that belief has shaped my relationship-first approach throughout my career,” Gough said. “I’m passionate about creating high-performing cultures that balance strong results with genuine team support, and I’m looking forward to working with the Moula team and our partners nationally.”
Christine’s appointment reflects Moula’s continued focus on delivering strong service, practical support and responsive funding solutions for brokers and Australian small businesses.
About Moula
Founded in Australia in 2013, Moula is a better way for Australian SMEs to borrow money to grow their businesses. Having developed a proprietary lending platform tailored to Australian SMEs, Moula has established itself as a leading online business lender focused on responsible lending. By assessing a business’s data, Moula facilitates more meaningful and responsible underwriting, enabling more businesses to access finance.
Contact
Catherine Pola | Phone: 0447 422 383 | Email: catherine.pola@moula.com.au
Laura Orchard | Phone: 03 8635 8166 | Email: mediaenquiries@liberty.com.au
