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How to Build Your Online Reputation

Get your customers to speak for themselves and promote your brand.

When was the last time you booked a hotel without reading a few reviews? Some industries have become more reliant than others on customer reviews, but more and more, unbiased reviews have become a staple of all consumer decisions. Especially online, shoppers want to hear from other real customers before they commit to a purchase.

If your business has an online presence, it has an online reputation.

You can promote your business through advertising and the content of your website, but also by building your reputation. Incorporating customer reviews lets the customers speak for themselves, and promote your business for you.

Rather than pleading with online shoppers and asking explicitly for their trust, your business should let your customer reviews speak for you. Reviews will send a stronger, more authentic message than you ever could through advertising alone.

The best way to do this is to collect and display customer reviews through a verified and trusted third-party. This will help you build your reputation, differentiate your business from the competition, drive more traffic to your site, and ultimately, improve your service.

How will this help?

  • Build trust with customers who might be skeptical by collecting reviews on a third party trusted site
  • Prove your ability to provide expert advice and customer service by hosting reviews on your site – reducing hesitations and increasing sales
  • Provide your customers with an easy way to deliver feedback, so that you can see the parts of your business which are working, and which aren’t
  • Increase your CTRs (click-through rates) within Google Seller Ratings

How to Get Started

There are review sites out there which can help you track and publish your customer reviews. At Moula, we’re big fans of Trustpilot. Trustpilot was created to help consumers make better choices, and give businesses like the tools to improve and win. As they’re integrated into Google Seller Ratings, this also means that your ratings will start to show up on Google, and will help with your SEO strategy as a whole.

When you partner with them, Trustpilot’s Customer Success team works with you to assist with review collection, on-site integrations, and to share best practices of online reviews. The Pro and Enterprise plans includes onboarding and technical support to ensure you are up and running with minimum time investment on your side.

You can sign up for a Trustpilot demo here. Ultimately, a good business is a transparent business. If you’re doing a good job at delivering the service your customers want, you might be surprised to see how happy and willing your customers will be to show your business some love, and leave you a glowing review.

Author:

Sharing customer success stories from good businesses around Australia, practical good business guides and the occasional catastrophic muck-up (and how to avoid them).

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