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Opportunity Cost: What Is It and How Does It Impact Your Business?

person at computer analysing opportunity cost

Opportunity cost is a concept that considers the expected returns lost when one alternative is chosen over another. Have you ever wondered about how to calculate the benefits you are missing by choosing one option over another? This is a form of opportunity cost. Although it does not appear in your accounting transactions or financial statements, it’s important to understand what it means when making business decisions. Here we’ll explore the idea of opportunity costs and how to weigh potential returns against lost opportunities.

Opportunity cost definition

Broadly speaking, the definition is the profit or benefit lost when one alternative is selected over another. Let’s say you have $100,000 and choose to invest it in machinery that will generate a return of 4 per cent per annum. If you could have chosen another investment that would have generated a return of 6 per cent, then the 2 per cent difference between the two options is the opportunity cost of your decision. When economists use this term when referring to a resource, they are referring to the next-highest valued alternative use of that resource.

How to calculate opportunity cost

You can estimate the amount of money foregone by using the opportunity cost formula, which is: 

FO − CO

Where: 

FO is the return of the best foregone option

CO is the return of the chosen option.

Types of opportunity cost

Opportunity cost does not always involve tangible costs. In its implicit form it cannot be easily accounted for because all options don’t involve money. For example, if you own a business and take a day off to volunteer in the community, the implicit cost would be the money not earned by spending the day volunteering, but you cannot put a dollar value on the benefits of volunteering, both for you and the cause you are supporting. 

Here’s another example. Let’s say you earn $50 per hour and you drive 30 minutes longer in total than the closer alternative to save $15 an item at a shop. Even though you don’t work 24 hours a day, your time has potential value. So by taking the longer trip to purchase the item, you have actually lost $10 when you consider the opportunity cost ($15 savings – $25 for the extra time spent = –$10).  

Explicit costs are costs that can be easily counted. For example, if you spend $10,000 on new computers for your business, the explicit cost is what your business could have alternatively done with that money, such as paying for additional  advertising.

The opportunity costs of accounts receivable

Accounts receivable is one area where the concept of opportunity cost can be applied in decision making. Businesses that sell to other businesses often offer invoice payment terms for many good reasons. In a survey commissioned by Moula, SME owners said they offer invoice payment terms because:

  • It enables them to sell more – 21 per cent of SME owners
  • Their competitors do – 30 per cent
  • It’s an important selling point – 34 per cent
  • Their customers expect it – 47 per cent. 

Although there are many good reasons for offering invoice payment terms, it comes with a cost. The same survey revealed that 63 per cent of SMEs experience cash flow shortages as a result of late payments and 47 per of SMEs hold back from investing in their business because they don’t have the cash flow available to do so. This clearly shows that there is such a thing as payment term opportunity cost. 

Research presented in Healthcare Financial Management Magazine estimated the average opportunity cost of accounts receivable. These costs are 2.50 per cent of the amount outstanding at 60 days, 7.50 per cent at 90 days and 12.50 at 120 days. Given these figures, let’s consider a hypothetical opportunity cost example. If a business has $30,000 outstanding at 60 days, $20,000 at 90 days and $10,000 at 120 days, the value of opportunity cost is:

($30,000 0.0250) + ($20,000 0.0750) + ($10,000   0.1250) = $3,500

Remember that this amount doesn’t appear on financial statements, such as the Profit and Loss Statement. It’s simply the profit forgone as a result of not having the money to invest in growing your business. So if this business earns 10 per cent profit on its revenue, it has missed out on $35,000 revenue for the month as a result of having money tied up in receivables. 

Opportunity cost is only one element of the carrying costs of accounts receivable. In addition to the time spent on managing accounts receivable, there are administrative, finance and bad debt costs. Learn more about these costs in What Is the True Carrying Cost of Accounts Receivable?

A new solution for reducing the cost of accounts receivable

Businesses that sell to other businesses and offer invoice payment terms limit their potential as a result of opportunity costs. Moula Pay is a long-term solution that reduces the costs of managing accounts receivable, including the opportunity cost.  

If you sell to other businesses and your customers pay with Moula Pay, you get paid upfront. At the same time, your customers have up to 12 months to pay the total cost of their purchase, with the first three months interest and repayment-free.

Become a Merchant with Moula Pay to:

  • Get paid upfront – give your customers excellent payment terms that improve your cash flow.
  • Stop chasing payments – outsource the stress of chasing invoices, and let Moula take the risk of unpaid invoices.
  • Sell more, more often  – giving your customers access to more funds means they can spend more with you.
  • Reduce the cost of accounts receivable – when your customers use Moula Pay, you no longer have the costs associated with managing their accounts. 

Learn more about how Moula Pay can give your customers great payment terms, improve your cash flow, and save you from chasing late payments.

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Business content for Australian SMEs. Sharing guides, growth hacks, and expert tips on finance, sales and marketing, and tech.

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