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Turbocharging Growth With Mid Life Cycles

Director of Mid Life Cycles, Michael Catchpole, has followed two passions in his life: motorcycles and media. Around the same time he earned a journalism cadetship, he got his motorcycle license. As he built a career in media and communications, he also raced and maintained motorcycles and cars. And eight years ago, Michael decided to take his passion for motorcycles to another level. Discover the early win that kick started their growth spurt, and see why this retail business continues to grow.
My Little Giggles

My Little Giggles: From Power Tools to Baby Brand

Tammy Greig knows her way around power tools. In 2015, she met up with Carla Peck and what started out as a playdate for their young daughters turned into the beginning of My Little Giggles. Carla noticed the ‘Learning Tower’ Tammy had made in her garage and saw the potential to build a brand around the problem-solving product.

How Martin from Godspeed Forged His Own Path to Success

In April 2016, Martin Kirby quietly set out with the immodest goal of stoking the narrative around ethical clothing in the Australian retail market. Before opening Godspeed, he dropped out of high school, started a hardcore punk band and toured the world for ten years, visiting over 40 countries. As he celebrates two years in business, Martin reflects on the lessons he learned along the way.

Mason Dixon: Building the American Dream in Melbourne

In his first five minutes of trade, having only sold three sandwiches, Garrett Huston smashed the door on one of his restaurant’s refrigerators, showering glass over all the day’s stock. The opening day of Mason Dixon ended in anything but triumph. But day two was far more successful and now, almost four years later, they have two locations in Melbourne’s CBD with plans for further expansion.

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